When is happy hour?
Sprocket is an all-girl PR firm in Denver, Colorado. They specialize in food, booze, weed, and sexual wellness companies. With an infection irreverence to corporate norms, they’d rather conduct meetings over happy hour drinks than in an office meeting room. They were looking for a rebrand that was modern, memorable, and captured their personality.
AGENCY: TinY Wins
Creative Director: Matty Ayers
The framework of Sprocket’s logotype is based in a clean, legible sans-serif. Flourishes were added to Sprocket’s R and K to both create a memorable moment and to reference Sprocket’s colorful personality. The result is a logotype that is both playful and unique but also grounded and appropriate for a PR company.