Audrey Elise
 
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Boutique
Fitness
For All

Sculpt

The Story

Sculpt is a boutique fitness studio in St. Petersburg, Russia. The studio’s mission is to create a welcoming space for all fitness levels with an emphasis on low impact group classes.

 

Services

ART DIRECTION

BRAND DESIGN

COLLATERAL

 
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Logo System

For Sculpt’s logomark, I wanted to hint at the process of sculpting and forming a new shape. I began with a circle to convey a positive, inclusive message. The result is this two-piece mark that hints at a smile.

The logotype is inspired by calligraphic text, which adds a 3D element to the letterforms while contributing a distinct, memorable detail to the type.

 
 
 
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The Pattern

The pattern is comprised of multiple organic shapes and circles. The different shapes represent how our bodies come in all different shapes and sizes. The circles are a callback to the logo and represent Sculpt’s mission for inclusivity.

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