Fetch (formerly known as “Denver Flea”) is a beloved series of high-energy seasonal markets featuring local makers. By crossing festival vibes with artisan goods, Fetch established an event series that has generated unparalleled buzz, leading its brand path to grow beyond seasonal markets.
Now, as an incubator and authority in the area’s small business scene, Fetch’s brand story required a new level of distinction.
Agency: Tiny Wins
Fetch’s Primary Color Palette
Fetch needed their primary colors to offer a distinction between their corporate identity and their markets while communicating who they were. The result is a bold, versatile palette that balances cool and warm colors. The red offers excitement while the navy provides foundation.
Fetch’s vibrant, colorful brand needed an updated wordmark that matched its buzz and enthusiasm. I chose to keep Fetch lowercase to communicate youthfulness and italics to convey progress, motion, and excitement. The result was a modified version of Arvo Italic with an added “ch” ligature that ties in their mission of connecting customers with small, local businesses.
The Seasonal Color Palette
Fetch has multiple seasonal markets a year. They needed a color system that was contained enough that they could re-use some assets year after year, yet versatile enough that allowed them to make each market feel special.