Find Your Calm
Re:Mind is a drop-in meditation studio located in the heart of London. Owners Yulia Kovaleva & Carla Von Anhalt were looking for a simple, profound brand story that furthered the idea: “We bring calm to London.”
Re:Mind’s thoughtful name and personality required an equally nuanced logomark. I used a modified infinity symbol to create a feel of peace and repetition, hearkening back to the interplay of “reminding” and “mindfulness” that inspired their name.
Re:Mind needed an easy way to help clientele distinguish between their wide array of classes. I created a collection of archetypal icons that visually communicated each class’s purpose, helping to organize and streamline their online booking system.