Otabo
Rebrand an established manufacturing company and restructure its website to attract the right kind of customers.
POST-PROJECT
Otabo was acquired.
CHALLENGE
Otabo is a full-service footwear and apparel manufacturing company offering a wide array of services. They approached us with the goal of enhancing their visual identity and redesigning and restructuring their website. Our solution revolved around infusing elegance and warmth into the brand to align with its new strategic direction. Drawing inspiration from machinery, we aimed to imbue the digital representation of the brand with a tactile feel. Additionally, we collaborated with HMVD Studios, a photography studio, to capture images that narrate the story of the shoemaking process.
Subsequently, we streamlined their website, placing a renewed emphasis on their sales funnel. This strategic shift led to an increase in both the quantity and quality of inquiries they received.
ROLE
Creative Direction
Strategy
Brand Identity
Illustration
Print Collateral
Swag
Social Media Design
Website Design
Copywriting & Strategy: Kelsey Yandura
UI/UX: Nadya Bratt
Photo & Video: HMVD Studios
Illustration: Michael Penda, Isaac LeFever
Web Development: George Sumpster
