Lebaaz Brand Reveal


This April, I designed the branding for an upcoming fashion website, Lebaaz. The website showcases a variety of outfit ideas making it easier to shop contemporary and designer clothes. Right off, we knew we wanted something simple, sophisticated and gold. The result is a simple wordmark and monogram that work together to create a minimal but appropriate brand.

Mood board

The mood board focuses on clean typography with a high contrast serif font, geometric patterns and a gold, navy and grey color palette.

Mark Exploration

We explored a couple geometric marks, but ultimately felt that a simple wordmark would best suit a fashion brand. 

Audrey Elise1 Comment