Bright Belly Brand Reveal

Bright Belly Nutrition

Earlier this year, I worked with Elizabeth Mersereau to craft a custom brand for her new business, Bright Belly. Elizabeth Mersereau is a clinical nutritionist who offers diet consultations. She started Bright Belly, a wellness blog that educates and empowers her readers to eat clean.

The Mood Board

The mood for Bright Belly focused on modern typography, clean lines and bright photography. The leafy greens and marble are accented with gold foil which gives it a feminine touch.

Logo Exploration

Some of the early concepts explored different layout and font options for the logo. Ultimately we decided on a minimal, circular logo that was a bit more clinical while still being trendy and modern.

Final Logo

The final logo incorporates circular lines and clean typography. We broke up the lines of the circle to create a unique element that could be repeated in other areas of her brand.

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