LilyEmme Brand Reveal

LilyEmme

Earlier this year, I had the pleasure of working with Valerie, the owner of LilyEmme. I was super pumped from the start. She has the most beautiful, minimalist jewelry that's all handmade in Seattle (one at a time!). Her beautiful designs just needed a beautiful brand to match - and that's just what we did.

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MoodBoard

I wanted the brand to reflect Valerie's minimalist aesthetic while still being elegant and appropriate for a jewelry brand. Valerie wanted to steer clear of feminine colors and go for a stronger, more gender-neutral mood. The result was a neutral color palette with soft blacks, greys and a beautiful slate blue.

Logo Exploration

Geometry and monograms were a clear favorite as we went into the logo design process. We explored a few different shapes, but ultimately felt that the above options were too simple and we pushed for something more complex.

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Final Logo

The final logo design in incorporates a layered geometric border around an interlocking monogram. The monogram adds elegance, while the logotype remains linear and modern to complement Valerie's gorgeous simple jewelry designs.

Visit the website here.

Audrey EliseComment