BHco. is a sour beer package and taproom coming to Jacksonville, Florida, Winter 2016. I worked closely with the owner, Justin McLeod, to craft a modern, refined brand.
Sour beer consumers have a lot in common with wine connoisseurs with some sours being aged like wine. The goal with the brand was to elevate the taproom and give it an elegant, sophisticated touch while still being appropriate for a beer company. The result is a strong, high-contrast logotype with vintage flare.